Data protection declaration
This declaration on data protection only applies to the www.whatstrend.com web site. It does not apply to web sites to which this web site is linked. Insofar as our web site contains links to other web sites or content providers these are designated as such in the text. Please take note of the separate data protection information on the linked web sites on capturing, processing and using personal data.
Personal data is captured and used by New Yorker exclusively in conformity with the law on data protection applicable at the time in question. Personal data is information on your identity, for example your name, postal address, e-mail address, mobile phone number, date of birth. This data is only stored if it was sent to us by you actively. As far as possible, we enable you to visit our web site without capturing any personal data. New Yorker would like to use these data protection provisions to explain to you what data we capture, process and use. Please note that from time to time we adapt our data protection regulations to our services and standards and in response to changes in relevant laws. Please look at our web site regularly for details of such changes.
1. Capture and storage of data
Data is saved automatically when a web site is used and indirect reference to your person cannot be ruled out. This data is also generated when any other web site of another provider is accessed. It includes, for example, information on the web browser used, the pages visited and the visit duration. Insofar as it might be possible to establish an indirect reference to a person, we delete this information a short time later and at the end of the year in question at the latest. The data is also used in an anonymized form in order to improve the web site further in the interests of its users and to ensure its security and stability. We do not require any further data from you if you visit our web site unless you want to comment on the blog articles or if you belong to the group of the official New Yorker WhatsTrend bloggers. This means you can almost entirely navigate through our web site completely anonymously as this term is defined by data protection law.
If you want to use certain personalised services, we ask you for your name, a user name and, if necessary, further personal data. It is entirely up to you whether you provide us with this data. However, without the data in question we will in such cases be unable to provide you with the service you have requested.
In certain cases we may supplement the data provided by you with data from other sources. Additional data of this kind helps us to evaluate and improve the content of our web site and our services. It also shows us the preferences of our users so that we can tailor our web site and services to your specific needs.
Passing on data that has been made anonymous (data that can no longer be linked to you) to our partners and sponsors can take place at any time without any prior notification.
2. Use of data
2.1 General points
New Yorker will only use your personal data
(1) to reply to your enquiries,
(2) to send you information material,
(3) to provide business partners with information for promotional/advertising activities and for market research and survey purposes and
(4) to provide the services you have requested.
We do not store any data longer than is necessary.
Please note that New Yorker can use such data provided by you that cannot be acquired by online data transfer alone for advertising, market research or surveys by us or one of our business partners. You have the right to refuse this kind of use of your data. Please notify us of this in writing by letter/fax or send us an eMail to firstname.lastname@example.org . We will include your address in an advertising ban file after we have received your refusal. In this way we can prevent unwanted information being sent to you even if we use addresses from publicly accessible sources. To some extent, you can also refuse to permit your data to be used for advertising, market research and survey purposes.
You can stop use of your data for a particular service by communicating this to us. If you only want to prevent your data being used for advertising and/or market research and survey purposes, you can notify us of this at any time by letter/fax or by eMail
(email@example.com ). We will then no longer use your data for such purposes.
2.2 Use of Facebook plugins
On these Internet pages plugins are used that connect to the social network facebook.com, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
If you open a page on our website that has one of these plugins installed on it a connection will be made to the Facebook servers, causing your browser to activate the plugin. This way the Facebook servers will know which of our pages you have looked at. If you are a Facebook member, and logged in, this information will be allocated to your personal account. If you use any of the plugin functions (click on the “Like” button, comment on something) this information will also be allocated to your Facebook account. You will only be able to avoid this by logging out before using the plugin.
More information on the collection and use of information by Facebook as well as on the rights and options you have to protect your privacy can be found in Facebook’s Terms of Service.
3. Place of data processing
New Yorker’s web server is operated by our data processor in Germany.
If you are under 18 you can only use this web site with the consent of a parent or legal guardian. We set great store by the protection of the personal data of children. And for this reason we deliberately do not capture any data of minors unless a parent or legal guardian has given an ‘okay’. If we see that a minor has provided personal data himself/herself without the consent set out above or that personal data on a person under the age of 18 has been provided, we will delete such data.
5. Data security
New Yorker will make every effort to ensure that your personal data is safe from loss, falsification or access by unauthorised third parties. If you send us personal data electronically by entering it in our web site, your data will be transferred to our computer for storage via the Internet in an encrypted form by means of a secure connection (SSL) that is state of the art. Please note that transfer of data by eMail is generally not in an encrypted form.
We would like to draw your attention to the fact that the present state of technology is not able to provide any absolute guarantee of the security of data transferred within the Internet. The possibility exists that other Internet users have the technical capability to attack the web security without authorisation and steer the flow of information.
If you have any questions or need more information in connection with our declaration on data protection and processing of your personal data, all you have to do is contact our data protection representative; his contact address is as follows:
Data protection official